By petrina yuen

Why handmade? Why natural?

So the longer story is, I actually intended for my lipbalms to be made in a factory in China. I actually went there to look for a factory who could make the lipbalms for me. But the reason why it didnt happen that way was two things that I would not compromise on, 1) the […]

By petrina yuen

SNIPPETS: Ciao Turtle

This week we talk to the two gentlemen behind the music making duo Ciao Turtle. They are homegrown musicians who are brimming with passion for what they do. We met them performing at the Naiise opening of the Central outlet. Here’s a little chat with them. How did two of you first meet? We were […]

By petrina yuen

We have physical retailers & other news

Hello All. It’s been awhile since I’ve written a proper update here. We now have 3 permanent physical retailers. Naiise 1 floor Westgate Mall Hotel De Cruz 2nd Floor Bugis Juction Pact @ SpurHausWerks 2nd Floor Orchard Central They all have testers, so if you prefer to try before you buy go check them out! […]

By petrina yuen

SNIPPETS – Local Artist ESTELLADROZZ

Estella of ESTELLADROZZ is a quirky figure , almost as quirky as her vibrant art works. We met her in the local market circuit , and we attest there’s no one else like her. She makes and creates all kind of quirky wares which we can’t get enough of. Today she opens up and tells […]

By petrina yuen

SNIPPETS: Sweet Banquet Kawaii accessories

For our second instalment of SNIPPETS where we interview local crafters, we present Sweet Banquet a small handmade boutique of delightfully edible looking sweetness. The handmade jewellery is done in the Japanese kawaii style, dainty and cute. We speak to the owner and crafter Shih Jia who happens our friend and a fellow Lasallian. Hi […]

By petrina yuen

SNIPPETS: Rough Beauty Vegan Handcrafted Soaps

For our first instalment of our weekly crafter’s interview we explore the world of vegan handcrafted soaps, with Rough Beauty a Singaporean based company that uses only natural ingredients to create wonderful soaps that are gentle on the skin. Jay the founder and soap maker tells us what its like to be a Singaporean soap […]

By petrina yuen

Introducing : SNIPPETS a new segment of our blog

Recently I’ve had the pleasure to encounter many budding craft based businesses in Singapore and I was blown away by the creativity and passion I was seeing. The blog here so far has been an outlet for me to write about the business end of things and just my casual thoughts as owner of Shophouse […]

By petrina yuen

Sticking labels on , by hand

So the truth is, every label is stuck on by hand one by one. Which is a lot consider I sometimes do batches by the hundreds. So please forgive me if stickers are not 100% straight , I really try and do my best. My ritual usually includes me turning on my spotify and looking […]

By petrina yuen

Why you should buy from small local businesses !

This is something I’ve felt for a long while that buying from small businesses and supporting your local crafters is important. Not to mention infinitely more interesting. Here’s why… UNIQUE ITEMS : STAND OUT FROM THE CROWD How often is it you go to the mall and there is just about the same brands everywhere. […]

By petrina yuen

website changes

Part of me has loved the giant slider on the front page, but sadly its made us sacrifice being able to put up more info. So now its much easier , I can post upcoming and breaking news. Makes the front page a little more functional . I’ve also added a new page with mentions. If […]